Why You Need a Mobile Optimized Website: The Statistics and Benefits
Having a mobile optimized website is important for conversion rates, ease of use, user experience and interaction, and over 50% of website views today are on a mobile device.
Why Are Mobile Optimized Websites Important?
When it comes to website design, having a mobile optimized website is no longer an option – it’s a necessity. In fact, over 50% of website views today are on a mobile device, and that number is only going to continue to grow. There are many reasons why you need a mobile optimized website, but we’ll focus on the three most important: user experience, ease of use, and conversion rates.
User Experience
If your website isn’t mobile optimized, you’re likely losing out on a lot of business. Mobile users account for more than 50% of all web traffic today. If your website isn’t mobile friendly, you only have half a website. It’s important that your website is easy to use and looks great on all devices. Bounce rates increase when a website isn’t mobile optimized. This is because potential customers are leaving your website before they have a chance to see what you have to offer. If your website takes too long to load or is difficult to navigate, users will get frustrated and leave. A mobile optimized website will help ensure that your bounce rates stay low, so you can keep potential customers engaged with your content. Mobile users are looking for quick and easy access to the information they need, so make sure that your website provides that.
Ease Of Use
Another important factor to consider is ease of use. Mobile users are looking for a quick and easy experience when they visit your website. If they can’t find what they need right away, or if the website is difficult to navigate, they’re likely to leave. Proper mobile optimization will help to ensure that users have a positive experience when visiting your site, which can lead to better conversion rates.
Increased Conversion Rates
According to a study by Google, 61% of users are more likely to buy from a mobile-friendly site. In addition, 47% of users say that if a website isn’t mobile friendly, they’re less likely to buy from that site. This is because people are using their mobile devices more and more to make purchases online. If your website isn’t optimized for mobile devices, you’re losing out on potential sales. Period. Think about the last time that you have personally searched for something online with your mobile device, only to come across a poorly designed abomination that is near impossible to interact with and navigate. Websites that aren’t mobile friendly, kill conversions.
Overall, having a mobile optimized website is important for a number of reasons. It can help to improve your conversion rates, make it easier for users to find what they need, and create a positive user experience. If you’re not sure if your website is optimized for mobile devices, or if you need help creating a mobile optimized site, contact us today. We’d be happy to help!
