Google Ads: How to Use PPC Advertising to Grow Your Business

Google Ads

Google Ads, also known as Google AdWords, is an important part of any online marketing strategy. PPC ads can be expensive, but they are a great way to reach new customers and grow your business. In this blog post, we will discuss the basics of Google Ads and how you can use them to grow your business.

Google Ads are a great way to reach new customers, they allow you to target specific customers who are already interested in what you have to offer. You can also customize your ads based on the interests and demographics of your target audience. This ensures that your ads are as relevant as possible to the people who see them. When someone searches for a product or service that you offer, your Google PPC ad will appear at the top of the search results. This can be a great way to boost traffic to your website and increase sales.

In 2017, Google generated $95.4 billion in ad revenue, up from $72.5 billion in 2016.

– PPC ads make up the majority (90%) of Google’s ad revenue.

– Advertisers spent a total of $26.2 billion on Google Ads in 2017.

– Advertisers do not pay the cost of Google AdWords when the PPC ad is displayed. They only start paying the Google AdWords cost when users click the ad to contact the company or to be routed to the company’s landing page.

When to use PPC

If you’re a small business, it can be difficult to compete with the local big dogs. This is where ad campaigns or PPC comes into play. PPC campaigns are a quick way to get your business seen by a lot of people. Traditional SEO work can take months if not years to take full effect. Running a strong PPC campgain can give you a competitive edge while waiting for your SEO strategy to run full term. AdWords marketing can help your company’s name get an immediate boost in search engine results and put your name and ad right alongside your top competitors. This also allows you to set yourself apart from everybody else. With Google AdWords’s new ad display capabilities, such as photographs, click-to-call links, and more, you have a full toolbox of tidbits and tricks to catch someone’s attention, potentially turning them into a lead.

How Fast Can I Expect Results?

While traditional search engine optimization is undoubtedly useful, the fact that it might take a long time to get results is its major drawback. This is especially true if your website was just established or your keyword has a lot of competition.

For individuals looking for fast outcomes with Internet marketing, Google Ads marketing is a form of rapid gratification. Your ad will appear on Google’s search results in hours once you’ve funded your campaign budget. You don’t have to wait weeks or months to observe results like you would with conventional SEO. You can start getting clicks and impressions almost immediately rather than waiting weeks or months. It’s a fantastic short-term solution when your SEO campaign is gaining traction and your keyword ranks are increasing.

What Else Can Google Ads do?

Google Ads is not just about text ads. You can also use Google AdWords to run display ad campaigns across the web and on millions of apps with Google’s extensive network. These types of ads may include a photograph, video, or product listing. You can even use call-to-action buttons like “Learn More” or “Shop Now ” to encourage users to interact with your ad. Google also has a feature that allows you to track your ads and see how they are performing in real-time, allowing you to make adjustments as needed. Analytics are an important tool that allows you to measure the performance of your Google AdWords campaigns. With this tool, you can track things like clicks, impressions, and conversions. You can also use it to see which ads are performing the best and make adjustments accordingly.